Customer Relations Fiascos - Infographic

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Looking For Great Customer Service? 5 Who Found It – And How You Can, Too

Ah, the lengths to which you’ll go for great service.
A recent Harris Interactive find a majority of Americans would pay extra for a product – anywhere from 10% to 25% more – for a superior experience in the service department.
But how do you find it?

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The Value of an Existing Customer

Which is more important: keeping existing clients thrilled or wooing new customers. "In a perfec worls' it's both and everything in between. In the real world the general marketing rule is a lot more cost effective than acquisition"

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The Top 5 Customer Complaint Letters — And What You Can Learn From Them

Oliver Beale’s letter to Virgin Atlantic chairman Richard Branson is generally acknowledged as the best customer service complaint letter — ever.
In his 2008 missive, Beale, a grumpy ad agency employee, deconstructs a flight from London to Mumbai. His tirade mocks the food (“a crime against bloody cooking”), the in-fight movie (“Is that Ray Liotta?”), and pokes fun at Branson (I can’t imagine what dinner round your house is like, it must be like something out of a nature documentary”), all in 1,070 hugely entertaining words.
But is it an example for you to follow?

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